About us

Rebecca’s guiding theme remains with the Nobel laureate and French author André Gide’s quote:

One doesn’t discover new lands without consenting to lose sight… of the shore.

With an expanded office in Europe,Rebecca continues delivering to international start-ups and businesses. The key to her work is the drive to understand and solve for complex situations, which often cross cultural and continental lines. She has guided, coached and delivered around the value of data, using every evolving technology capabilities.

Her focus on go-to-market strategy is driven through an eye on data and its ability to transform organizations. Whether in incremental product and services development, or identifying opportunities to monetize new data insights, Rebecca executes from design to messaging to product delivery.

Today she is the change agent for executives, board members and founders accelerating entry into the next phase of growth. Regardless of role, Rebecca delivers strong and sustainable results measured by increased engagement, accelerated revenues, and overall driving profit to bottom-line performance.

Joan presents the following quote:

If at first an idea is not ridiculous, then there is no hope for it…

As once stated by Albert Einstein, as a challenge to his team when starting to accelerate a business. While an unusual way to commence, real change comes from thinking outside the box.

Joan brings to Data to Dollars a unique spirit of pushing boundaries. With more than 25 years successfully in leadership and sales, he accelerates organizations by focusing on strategy execution, sales growth and complexity reduction. As data is more critical across organizations, putting a Euro value on data, Joan is able to grow businesses, directly adding tangible value.

The critical points of his success are his creative mind (ability to think outside the box), his ability to unify and energize people (connect and motivate), while combining a strategic overview with a hands-on approach!

As he challenges the status quo, he focuses on setting and attaining goals, with a no-nonsense execution and a healthy sense of humor! Joan adds to our energetic spirit with his serial optimism!

Sebastian, a focused corporate innovator driven by his obsession with customer management, is a motivational executive with over 15+ years experience in Europe and the Middle East. His mastery is founded on the belief:

…grasping the essence of the human relationship will truly differentiate your business: for customers, employees as well as partners. Data insights are the vital component of that understanding…

Sebastian has worked for three major airline groups – both full service and hybrid carriers – with an emphasis on innovating customer technologies – with a cost-effective and sustainable investment level.His track record spans strategy & experience consulting, product management, CRM, business process automation and ancillary & business development.

Victoria’s credo is:

…the heart and soul of business is the consumer!

Travel industries generate rich information about their customers but are not always focused on its use for strategic value.

Starting with the first true loyalty company, Carlson Marketing Group, Tori provides a diverse set of skills to re-energize your thoughts about consumer behavior. Her life and work experience span from Indonesia to Amsterdam, living in multiple European countries, she currently resides in her original Minnesota.

Her guiding principle is:  Each consumer has ‘hot buttons’, the objective is to find it in their purchase behavior in order to activate it in their normal buying patterns.

Having lived and worked in nine countries and three continents, Marc is as diverse as his work experience suggests. His unending curiosity fuels his passion where he brings together big thinking with innovation, and translates Innovation into Business Value. Marc’s credo is:

Prior to 2020, Tech was a special industry, yet since 2020, all industries have become Tech

Marc is recognized for his business acumen, thought leadership and being an exceptional mentor and coach. His work exemplifies his distinction in AI, tech design and data value realization.  He has been exceptionally fortunate to have been a serial entrepreneur within big business where he has conceived and championed net new concepts within vast multi-nationals  The results have been nothing short of astounding, where the programs have achieved break-through outcomes well beyond company, project or startup original ideation.

When Marc was IBM Watson’s Chief Business Strategist, he and his team took Watson from winning Jeopardy! as an endearing quiz show-winning machine into a serious business enabling technology and AI platform.

Following his market successes with IBM Watson and SAP’s Intelligent Enterprise Solutions, Marc’s current endeavours are focused on creating the next wave of data monetization around ESG and sustainable AI. Specifically Green Artificial Intelligence and Data Sets which assess, appraise and materialize sustainability quotients, and the actualization of Data & HPC centric solutions that help decarbonize the cloud and its data centres.

Olav is passionate about analytics-based data monetization and the ethical use of data science results. We don’t know any thought leader more competent than Olav who can articulate complex data science concepts in layman’s terms and relate these back to business impact. Following a stellar career with SPSS, Olav was the Chief Data Scientist for IBM Analytics for the Asia-Pacific region and recently became the Chief Data Scientist at Causality Link, a fast growing startup that combine their customers’ expert’s knowledge with automatic reading of publications as well as extraction of complementary information from quantitative models.

Charmaine is a premier facilitator of all things Canadian with a focus on the travel industry.  Vibrant, energetic and dynamic, Charmaine’s gift is her superior drive to deliver the exceptional. An expert branding tourism, agencies, and hospitality organizations, with an extensive track record in sales and destination management, she is the President & CEO of Reach Global Marketing Ltd.

Martijn combines an eagerness to learn with a kinetic spirit to gain a thorough understanding of the business challenges of clients and translate them into solutions that drives impact. Innovative, creative and always looking to drive organizations forward. He has more than 15 years of experience in international organizations like IBM, Hewlett Packard, DXC Technology, Salesforce and currently Databricks, where he helps organizations grasp the full potential of customer data and digitization.

Gerd has spent a lifetime focused on customer management. Her background stretches from Norwegian Entrepreneur, Analytics Consulting Leader and Country Manager. No-nonsense in her ability to understand and deliver from start-up to scaled global enterprise, she is empathetic to the core. Gerd is driven by a keen sense of what’s going underneath the deep running ‘still waters’. An owner of process, data and award-winning customer management solutions, exploring the new frontier of customer experience and research technology, Gerd is second to none.

Des brings a wealth of experience with him as a business coach and deep expertise in the Retail Industry, Analytics & Business Intelligence. Des is the Managing Director of the Actionable Intelligence Group and his prior roles comprise being the CIO for Harrods Department Stores in the UK and sales, consulting, strategic planning, and marketing roles for Teradata, NCR & IBM.